Post Graduate Digital Marketing Program in Bangalore with Purdue (2023)

  • What is Digital Marketing?

    From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

  • Why use Digital Marketing?

    Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.

  • Is there any financial aid provided for this Digital Marketing program in Bangalore?

    To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.

  • Who are the instructors for this Digital Marketing program in Bangalore and how are they selected?

    Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.

  • I am not able to access the digital marketing program in Bangalore. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.

  • If I want to cancel my enrollment from this digital marketing program in Bangalore, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

    * Disclaimer
    This online marketing courseis offered on a non-credit basis and is not transferable to a degree.

  • What important skills are covered in this Digital Marketing program in Bangalore?

    You will learn some of the most in-demand skills during this digital marketing program, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.

  • What is the total duration of this Digital Marketing program in Bangalore?

    You will have to dedicate 6 months (at 5-10 hours/week) to complete this online marketing course in Bangalore!

  • Do you provide practice tests as part of this Digital Marketing program in Bangalore?

    Below mentioned are some of the practice tests you can look into:

    • SEO Online MCQ Practice Test
    • Advanced Social Media Questions Free Practice Test
    • Advanced PPC Exam Questions Free Practice Test
    • Email Marketing Questions Free Practice Test
  • What are the benefits of this Digital Marketing Program?

    Thisonline marketing course in Bangalore builds your expertise in thegiven field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.

  • What are some of the popular Digital Marketing tools covered in this Online Marketing program?

    The online marketing course in Bangalore covers over 30 in-demand digital marketing tools, including, semrush, google keyword planner, google analytics, moz, spyfu, facebook ads, hootsuite and many more.

  • What are the various roles that can be applied after completing this Digital Marketing Program?

    This online marketing course in Bangalore will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.

  • What are some of the top online certifications included in this Digital Marketing Program?

    The following top online marketing certifications are covered in this Digital Marketing program:

    • Fundamentals of Digital Marketing and SEO
    • Pay Per Click(PPC)
    • Web Analytics
    • Social Media Marketing
    • Brand Management

    To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.

  • What is the salary of an Online marketing professional in Bangalore?

    The average yearly remuneration for online marketing in Bangalore is ?657,192. Digital platforms have evolved into powerful branding, advertising, and marketing channels, resulting in an increased demand for ninjas that can cross such terrain. Understanding how to plan, organize, and execute digital marketing initiatives is required for online marketing in Bangalore.

  • What are the major companies hiring online marketing professionals in Bangalore?

    The best firms recruiting for online marketing in Bangalore are BYJU'S, Infosys, Ernst & Young Franchise Bazar, and many more. The primary job roles provided are Social media marketing specialist, senior officer, assistant manager, and digital marketing specialist.

  • What are the major industries in Bangalore?

    Despite online marketing in Bangalore, numerous firms pave the way to the industrial sector. Few prominent sectors other than online marketing include information technology (IT) and microchip technology, broadcastings, aerospace, pharmaceutical products, biotechnology, food processing, automobiles, business and insurance, quarrying, steel, and cement manufacturing. They are looking for candidates with online marketing training/online marketing certifications in Bangalore.

  • What is the JobAssist program?

    Simplilearn’s JobAssist program is an India-specific offering in partnership with to help you land your dream job. With the JobAssist program, we offer extended support for the certified learners who are looking for a job switch or starting with their first job. Upon successful completion of this Post Graduate Program in Digital Marketing, you will be eligible to apply for JobAssist and your details will be shared with IIMJobs. As a part of this digital marketing certification program, IIMJobs will offer the following exclusive programs:

    • IIMJobs pro-membership for 6 months
    • Resume building assistance to create a powerful resume
    • Spotlight on IIMJobs for highlighting your profile to recruiters
  • Will the JobAssist program guarantee me a job?

    No, the JobAssist program is designed to help you find your dream job. It will maximize your potential and chances of landing a successful job. The final selection is always dependent on the recruiter.

  • Can I choose not to take this JobAssist program and get a discount?

    No, the JobAssist program is a supplementary offering that comes along with the Post Graduate Program in Digital Marketing. It will increase your chances of getting hired by the top companies.

  • How do I earn the certificate for this Post Graduate Program in Digital Marketing in India?

    Upon successful completion of all the courses in the learning path, you will be eligible to receive the post graduate certification that will testify to your skills as an expert in digital marketing.

  • What are the eligibility criteria for this Post Graduate Program in Digital Marketing in partnership with Purdue University?

    For admission to this Digital Marketing Course, candidates must possess one of the first two criteria:

    1. A bachelor's degree in any discipline
    2. At least 2 years of experience is preferred
    3. Marketing or non-marketing background
  • What is the admission process for this Digital Marketing Course?

    The admission process for this Digital Marketing Course consists of three simple steps:

    • All interested candidates are required to apply through the online application form.
    • An admission panel will shortlist the candidates based on their application.
    • An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.
  • What is Meta Blueprint certification?

    Meta Blueprint is one of the top and most popular Professional Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this PGP Digital Marketing course, you receive a free voucher for taking up the Meta Blueprint Digital Marketing Associate program.

  • What should I expect from the Digital Marketing Certificate Course?

    As a part of this Digital Marketing Certification training, you will receive the following:

    • Job-ready skills in digital marketing and hands-on experience
    • A Capstone project suitable for your portfolio to demonstrate your skills to employers
    • Certificate from Simplilearn in collaboration with Purdue University
    • Industry-recognized certificate from Simplilearn
    • Become eligible to be part of the Purdue University Alumni Association
    • Lifetime access to all core eLearning content created by Simplilearn
  • What certificate will I receive after completion of this Post Graduate Program in Digital Marketing Course?

    Upon successful completion of this Digital Marketing Program, you will be awarded a certificate from Simplilearn in collaboration with Purdue University.

  • What roles does a Digital Marketing Expert play?

    Digital Marketing Manager

    They strategize the marketing plans and campaigns for a brand and oversee everything from content copies to fund allocations, tools, performance, keyword allocation and more. Digital Marketing Managers also take care of all digital marketing channels like social media, blogs, Google ads, website content and feedback portals. They aim to engage, innovate and motivate their audience to popularize the brand. Once they are familiar with the product, they start with creating the strategies and long-term plans to market the product in the best way to its audience! As a high-pay role after post graduation in digital marketing, a Digital Marketing Manager can possibly earn over 7 lakhs per year as an average package.

    SEO Specialist/Manager

    An SEO Specialist has an acute eye on the website’s day-to-day and long-run SEO performance. They also work on strategies to intensify and boost the website’s SEO performance to bring as much traffic as possible. Finding high-volume high-intent keywords is one of the most critical responsibilities for an SEO Specialist. They also focus on lead generation and improving conversion rates. The salary of a SEO Specialist is somewhere around 2 lakhs to 7 lakhs per year.

    Social Media Manager

    They manage the business’s social media accounts and monitor, create, and strategize all types of copies and content. This content can include visuals, videos, and captions to story posts. They also connect regularly with the content team to work on integrating social media with other content platforms. Another essential feature of this role is that they work on social media ads, their content, and tracking their performance. A Social Media Manager’s salary is quite the highest in the digital marketing industry and can earn over 10 lakhs per year varying as per the skills and industry.

    Content Specialists/Managers

    These specialists are a core part of every business’s digital marketing team. They lead as well as manage all the content creators, editors and designers. They work on innovating content in unique ways to help it stand out from competitors. They are integrally in touch with the social media and SEO teams as they require content ideas and integration from social media and SEO tools. As a Content Manager, you can aspire to earn around 7 lakhs to 16 lakhs per year.

    SEO-Content Writer / Editor

    SEO Content Writers and Editors are required in every marketing team as they curate and proofread the content. They make sure that the content is plagiarism-free, fact-checked as well as readable as per their target users. For this role, the hiring team usually prefers people who are creative with an eye for precision. It is one of the top roles to grow as a digital marketing professional because you will get to know the whole process of SEO as well as digital content as a novice. Content Writers can earn 3 lakhs to 5 lakhs while SEO Editors can target over 4 lakhs to 6 lakhs varying as per the company as well as experience level.

    Email Marketing Specialist

    Another core professional in a digital marketing team is an Email Marketing Specialist who manages the strategic marketing of the company’s email campaigns, be it ads or service emails, newsletters, promotional campaigns, etc. They first do the research as per the market and target audience and then work on content creation, new ideas for campaigns as well as aligning the company’s social media with the email campaigns. As an Email Marketing Specialist, you can target a pretty high salary package of 3 lakhs to 15 lakhs.

    Performance Marketing Manager

    Performance Marketing is another important aspect that you will learn during a PG in Digital Marketing. It is mainly performance-based advertising which focuses on result-oriented paid campaigns to market a brand, service or product. As a Performance Marketing Manager, your role is plan, design as well as establish efficient and effective strategies for paid online campaigns, ads as well as content marketing. You will also need to identify newer channels to reach a broader audience for your brand. Other than this, budgeting, optimization and skillful observation of top competitors will also be a part of your job! The starting salary of a Performance Marketing Manager is 5 lakhs and can go up to 25 lakhs.

    Video Marketing Specialist

    As most of the content we see on the internet is now in the form of reels, shorts and videos, the need for video content marketing has risen up. Video Marketing Specialists are proficient in conceptualizing, curating, editing, strategising as well as capturing the right kind of video content to take their platform to newer heights. They oversee everything about video marketing while simultaneously measuring results, targeting new audiences as well as capturing the top trends on social media. The average salary of a Video Marketing Specialist is around 10 lakhs in India.

  • Will any preparation material be provided as part of this Digital Marketing Course to help me get started?

    Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of self-paced learning content in the form of videos.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.

  • What are the eligibility criteria to participate in the JobAssist program?

    To participate in the JobAssist program, you need to:

    • Have a bachelor's degree in any discipline with an average of 50% or higher marks
    • Successfully complete our Digital Marketing Certificate Course and earn the certificate upon completion
  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your digital marketing course.

  • Why choose Simplilearn for Digital Marketing Certification?

    In collaboration with Purdue University and Meta, the Post Graduate Program in Digital Marketing has everything you need to become a successful professional in the digital world. It is a perfect course for working professionals looking to upskill by understanding the fundamental skills and tools of digital marketing. It is specially designed to accelerate your career to new heights by training you with in-demand digital marketing tools and hands-on practical training through case studies, masterclasses, mentoring sessions, and more! What’s even better is that it has superb mastersessions by Meta Blueprint and immersive case studies from Harvard Business Publishing.

    This online Digital Marketing training provides you with 6-credits from Purdue University that can be transferred to Online MS in Communication program. Understanding the need for career mentoring after the course, Simplilearn has added another great feature of resume assistance, access to its job portal named JobAssist, and mentoring from experts in digital marketing.

    Simplilearn’s Digital Marketing Course alumni are from international brands like Amazon, Unilever, Microsoft, Google, Deloitte, Ola, LinkedIn & more! Students get to work on industry projects from 5 domains and a whopping 14+ course-end projects. Experts design these projects to provide real-world experience to learners. Other than these, some brownie features of the course include a Meta Digital Associate Exam voucher which costs around 99$, and ask me for any sessions mentored by Meta Blueprint trainers of the course too!

  • What's New in this Digital Marketing Course?

    • Joint Purdue-Simplilearn Digital Marketer Certificate
    • Learn via Harvard Business Publishing case studies
    • Purdue Alumni Association membership
    • Masterclasses delivered by Purdue faculty
    • Live classes delivered by digital marketing industry experts
    • Build your website & learn real-world hands-on digital marketing techniques
    • Master sessions by Meta Blueprint trainers
    • 6-credit transfer for the Purdue Online MS in Communication program
    • Meta Certified Digital Marketing Associate exam voucher worth USD $99
    • 5 Capstone problem statements and 15+ course-end projects
    • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
    • 35+ digital marketing tools
    • Leverage ChatGPT and latest AI tools for Digital Marketing
    • Course aligned with Hootsuite and SE Ranking certification
    • Learn using Meta Business Coach Chatbot
    • Simplilearn Career Service helps you get noticed by top hiring companies
  • Who can apply for this Digital Marketing Certification Course?

    • Content Managers

    • Marketing Managers

    • Influencers

    • Project Managers

    • Sales Associates

    • Entrepreneurs

    • Business Graduates

    • Analysts

    • Digital Marketing Specialists

    • SEO Experts

  • References

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